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The holy attire of Uttarakhandi Women of India! "Pichora"


The holy attire of Uttarakhandi Women 

"Pichhaura"  is a notable traditional attire of Kumaoni women generally worn for "religious" occasions, marriage, and other rituals. Traditionally handmade, using vegetable dyes, Pichhauras are usually in red and saffron color. Local designs made in Almora, Haldwani, and other parts of Kumaon use silk fabric and accessories made of pearl. Pichhaura is not just a piece of cloth but is considered sanctified, in Kumaoni Hindu traditions. There are images of God and other pious religious symbols. 


As time is passing by the traditional attire is changing in the name of fashion. Some business companies have started producing products such as masks, purses/potlies, thali covers, and daily wear stoles. In the future, you may see people wearing Pichhaura style, trousers, sarees, suits, and skirts. How much do you think this is reasonable?

When asked with the company the reason for producing such products the answer was. It is meant for youngsters. Do we think by changing the form of traditional attire and not wearing it as it is meant to be we are encouraging the youngsters to follow the traditions?

Will the youngsters feel more modernized by wearing a Pichhaura stole (polka dot like the company says) instead of traditional Pichhaura in any rituals or for the matter of fact carrying a Pichhaura matching mask and Potli?
Please share your opinion!



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